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Energy Focus Appoints Thomas P. McAuliffe Senior Vice President of Business Development

SOLON, Ohio, October 2, 2013 — Energy Focus, Inc. (EFOI)today announced that the Company has appointed Tom McAuliffe as Senior Vice President of Business Development. Mr McAuliffe previously served as chief executive for several rapid growth technology companies in addition to serving as a top-ranked marketing executive for General Electric Company.

In this capacity, Mr. McAuliffe will focus on developing and expanding sales and enhancing profitability of the Company’s commercial and ESCO (Energy Services Companies) businesses. Mr. McAuliffe will also be responsible for launching the Company’s branding initiatives as well as creating and implementing sales and marketing strategies.

Mr. McAuliffe brings with him a wide range of industrial and technology company leadership, management and growth experiences. He started his career at General Electric where he eventually became the Marketing Manager of its $400 million Audio Electronics business of over 5,000 employees, and was ranked No. 1 among all product and marketing managers in GE’s Consumer Sector businesses. He was also awarded the prestigious “GE Borch Award” for establishing pricing systems that dramatically increased the entire sector’s profitability.

Subsequently, he successfully launched, developed and sold several leading-edge software entities, growing companies from the business plan stage to organizations with of several hundred employees.
Mr. McAuliffe founded TP McAuliffe Inc., a management consultancy that provides innovative decision-making training for management teams. His consultancy has helped dramatically improve business operations for many large and small companies including GM’s most efficient manufacturing plant and converting GE’s poorest performing facility to its most productive.

Mr. McAuliffe is also a multi-year Amazon.com bestselling author with his business decision-making book “The 90% Solution”, which delineates his quantitative methodologies to drastically reduce time and improve accuracy in decision making.

Mr. McAuliffe earned BBA and MBA degrees from the University of Michigan in Ann Arbor.
“We are thrilled to have Tom join our growing team of high-octane leaders. A highly accomplished business leader and strategic thinker, he is well versed in resolving the most complex management issues in modern businesses with innovative solutions, and has successfully and rapidly expanded sales and profits for both entrepreneurial and established companies,” said James Tu, Chairman, CEO and President of Energy Focus. “We very much look forward to leveraging Tom’s leadership skills and business wisdoms to build Energy Focus into a highly efficient, effective and creative organization as we scale up to capture the market opportunities ahead”.
“I am really excited to be part of Energy Focus, a company with an exceptional technology portfolio, a dedication to quality, and a global supply chain well-positioned to thrive in the coming LED lighting age. I look forward to working with and helping to expand the high-energy team here at Energy Focus as we seek rapid growth and market prominence in this explosive industry,” said Tom McAuliffe.

Forward Looking Statements
Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. For more information about potential factors that could affect the financial results of Energy Focus, please refer to the Company’s SEC reports, including its Annual Reports on Form 10-K and its quarterly reports on Form 10-Q. These forward-looking statements speak only as of the date hereof. Energy Focus disclaims any intention or obligation to update or revise any forward-looking statements.

About Energy Focus, Inc.
Energy Focus, Inc. is a leading provider of energy efficient LED lighting products, turnkey energy efficient lighting solutions and a developer of energy efficient lighting technology. Our solutions provide energy savings, aesthetics, safety and maintenance cost benefits over conventional lighting. Our long-standing relationship with the U.S. Government includes numerous research and development projects for the DOE and DARPA, creating energy efficient LED lighting systems for the U.S. Navy fleet.
Customers include national, state and local U.S. government agencies as well as Fortune 500 companies, the U.S. Navy, swimming pool builders and many others. Company headquarters are located in Solon, OH, with additional offices in Nashville, TN, Pleasanton, CA, and the United Kingdom. For more information, see our web site at www.energyfocusinc.com.

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